Although the new Sydney office has been in operation for the past month, the official opening will take place this week.
Twitter currently has around two million users in Australia and hopes to increase that number with the new office. The new local foothold will also be focusing on increasing it’s advertising revenue by offering sponsored tweets by Australian businesses.
Former Google executive for the Asia-Pacific region, Karen Stocks will be joining Twitter as the Australian managing director.
Yesterday Karen tweeted:
Very exciting day, I will be joining the Twitter team in Australia as Managing Director!
— Karen Stocks (@KazStocks) September 1, 2013
Karen’s own Twitter account, @kazstocks shows that she is not exactly a heavy tweeter with only 31 tweets in the 16 months she’s had the account. I suspect we’ll be seeing a lot more tweets from Karen soon.
The increased presence in Australia also means that Twitter will be more effective at tackling online bullying by having closer contact with local authorities.
You can follow the official Twitter Australia account on @TwitterAU