Perhaps you’ve seen a QR code on business cards, magazine advertisements or other marketing material. They look like a square grid of black & white squares, like a virgin crossword puzzle. QR codes can provide potential customers with easy access to your website, your email address, your contact details, make a phone call, SMS, and more. Instead of reading the small print on your business card and then pulling up the on screen keyboard on their phone and typing in your website or email address, or phone number, they can simply hover their phone over your business card.
Make your QR code look more appealing
Here’s the interesting thing about these 2 dimensional evolutions of their cousin the bar code: because there is a lot of redundancy built into the QR code they are easily read even when partially distorted or obscured. This means that you can intentionally obscure part of the QR code for your own benefit by adding your business logo or photo.
Here are a few examples I have created as examples of what you can do:
By incorporating an image into your business’s QR code, it not only looks more interesting but it is more enticing and more likely to generate enough interest in the inquisitive passerby to pull out their phone and scan it…ending up at your website.
Free online QR code generators
There are a few free generators online that you can use to create your own QR code. Once you’ve downloaded the resulting QR code, load it up in your favourite image editing program and make it more interesting by adding your logo. Or contact Vintuitive to have a set of QR codes created for you.