Vintuitive

Each client has different needs and one of Vintuitive’s skills is understanding and interpreting these needs.

The range of online tools that can be utilised to promote small businesses is ever increasing. Deciding which are the best to use for your business can be overwhelming.

Here are some of the previous jobs carried out by Vintuitive from small HTML sites to more complex database driven websites with integrated networks:

Cape Crawford Tourism

Sandra is a tourist operator in the Northern Territory and runs her own business, Cape Crawford Tourism. Being located in the middle of the great Australian Outback means that a lot of the business promotion is done online and aimed at interstate and overseas travellers. Video and photos really show off the spectacular grandeur of the Lost City and Poppy’s Pools and so it was vital to engage with the two biggest networks on the planet that deal in photos and video – Flickr and YouTube. Not only do these services provided a means of online storage and attractive methods of presentation, they also spread the word to a much larger community. Bird watchers, 4 wheel drivers, campers, native plants enthusiasts, all are connected and engaged with on a regular basis.

Cape Crawford Tourism was an early adopter of Twitter also and has gathered a keen group of followers who enjoy reading about life in Outback Australia and the lingo used there.

Being a sole operator, Sandra is often away from the computer and doesn’t have time to remain engaged with her online public. Vintuitive takes care of this and keeps the network flowing delivering fresh content daily.

BARF SA

Local pet food distributer BARF SA (Biologically Appropriate Raw Food, South Australia) had an old static website and wanted to upgrade it to make it more dynamic. Veronica needed to be able to update the website herself by simply logging in and changing the content. It was important to this client to be able to spread the message through social networking and blogging. She also wanted to spice it up with the addition of some multimedia.

Content Management System (CMS)
The solution involved building a website that uses a Content Management System that provides, among other benefits, the ability for anyone with a username and password to log in and change aspects of the website themselves.

Social Networks
Accounts were established on the popular social networks such as YouTube, Twitter, & Flickr and all of these accounts were styled in the BARF SA theme and built up with content and connections with the relevant communities and groups. These Social Networking sites were then embedded in the website and now function together to promote the site across the web in all the right places.

Online Ordering
An online shopping component was created so that BARF SA customers could place orders online without the need to speak with Veronica directly. This meant that customers could order at anytime, and the automation of the ordering process gave Veronica more time to focus on running her business.

Podcast
A podcast was also created and published in iTunes to reach an even wider audience and to compliment the fresh flow of multimedia that is provided by the Social Networks.

Mobile version
To top it off, a Mobile version of the website was built for those accessing the website on mobile devices such as the iPhone™, iPod touch™, Android™, Palm Pre/Pixi™, and BlackBerry Storm™.

Handover & Training
Handover to the client involved several one-on-one training sessions via screen-sharing on Skype and the provision of supporting instructional materials including documentation, screen shots & video.

The client is now enjoying interacting with the communities and promoting the BARF evolutionary diet to like-minded pet owners.

Darwin Boat Show

Built for the annual Darwin Boat Show this website also utilises a Content Management System thereby providing a richer user interaction and a more dynamic presentation. Instead of having to download, use an expensive website editor, then upload the revisions to the website, the website’s content can be altered by logging into the website’s backend.

Private area

The client requested a private section of the website be built especially for the exhibitors. This private section, only accessible with username & password, has information on setting up stalls and booths, site plans, and other related information that is not for the general public. It also has online forms for the submission of application.

Blog

A blog was added for the 2010 Darwin Boat Show to post a series of press releases and news items.

Currajong Clinic

A small medical clinic in Gin Gin, Queensland required an online presence. Nothing complicated was required, just a means of providing general information to the public about the practice and their services that can be accessed online. Seeing as one of main functions was to show the public where they are located, an interactive map with photographs was embedded in the Contact page.

The difference between this client’s needs and the previous example is that they are targeting visitors who are looking specifically for a medical clinic in Gin Gin, while Cape Crawford Tourism, for example, is targeting prospective travelers located all over the globe. The resulting package is therefore vastly different, each suited to the individual business’s needs.

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