Perhaps you’ve seen a QR code on business cards, magazine advertisements or other marketing material.  They look like a square grid of black & white squares, like a virgin crossword puzzle.  QR codes can provide potential customers with easy access to your website, your email address, your contact details, make a phone call, SMS, and more. Instead of reading the small print on your business card and then pulling up the on screen keyboard on their phone and typing in your website or email address, or phone number, they can simply hover their phone over your business card.

Make your QR code look more appealing

Here’s the interesting thing about these 2 dimensional evolutions of their cousin the bar code: because there is a lot of redundancy built into the QR code they are easily read even when partially distorted or obscured. This means that you can intentionally obscure part of the QR code for your own benefit by adding your business logo or photo.

Here are a few examples I have created as examples of what you can do:

Three examples of stylised QR codes

QR Codes are more likely to be scanned if they are humanly readable


By incorporating an image into your business’s QR code, it not only looks more interesting but it is more enticing and more likely to generate enough interest in the inquisitive passerby to pull out their phone and scan it…ending up at your website.

Free online QR code generators

There are a few free generators online that you can use to create your own QR code. Here is one from QR Code Generator – simply enter your URL and click the button. Once you’ve downloaded the resulting QR code, load it up in your favourite image editing program and make it more interesting by adding your logo. Or contact Vintuitive to have a set of QR codes created for you.

Need a QR scanner app?

Free iOS QR scanner: Scan
Free Android App: Barcode Scanner