Category: News

Vine is dead, it was announced yesterday. What now? Do you have a strategy? What can you learn from this and how does it impact Vintuitive’s Six Second Tech?

Vine is Dead!  How to deal with your content when a service dies.

Twitter’s short-form video platform Vine will close down in a couple of months and after that time your well-crafted masterpieces will no longer be accessible, not for viewing or for download. Vine has assured us that we’ll be given enough warning so that we can download our Vines before it shuts down the service. Still, that’s quite a blow to those of us who’ve stuck with Vine of the past three years or so.

Vine was more than just some fun thing that people got really arty with in their spare time. In no time at all Vine was producing celebrities that would make money on speaking tours, just like YouTube.

And businesses were on to it too, with some quite successfully. Lowes Home Improvement store, for example, produced short tips with very skillful stop-gap animation commercials.

Vintuitive was applying Vine to business in a few different ways.

Earning money using Vine for promotion

Like many others, I made good money from Vine. An Australian app developer approached Vintuitive to promote a new mobile app RWND, which coincidentally, was also a short form video app, this one with an even shorter duration than Vine’s 6 seconds. It was clear that Vine would be the perfect place to promote such an app, and so small 6-second commercials were created every week that promoted the last week’s highest viewed RWNDs to the Vine audience.

Vine for delivering short tutorials

Vintuitive also developed learning programs that utelised Vine.

Keyboard Kung Fu, a Taoist approach to memorising keyboard shortcuts

One of these was delivered with a Taoist flavour, one lesson each week in a series called Keyboard Kung Fu.

Six Second Tech, because your time is valuable

Until the news yesterday I was delivering another series of weekly lessons on optimising your use of social media and technology, called Six Second Tech.

How to prepare for Vine’s closure

With the news of Vine closing down soon, those of us who’ve created a lot of content on Vine would like to keep it and are wondering how they will do that. Should we download each Vine, one at a time? Or will Vine provide us with a bulk download tool? In their announcement on Medium, Vine said that they’d let us know soon how we can download our Vines.

Any time a service that you’ve put a lot of time and effort into goes away like this it reinforces some important points. As a business, your main marketing focus should be on promoting your website instead of another 3rd party platform. It’s also a reminder that whenever creating evergreen content, that is, content that you could potentially reuse, you need to ensure you have a solid content strategy in place.

Content arranged strategically in folders

A current Content Strategy is vital for all businesses

Any business using social media is regularly creating content, whether they realise it or not.

Having a current Content Strategy means that all your content is stored and organised while it’s being created. When a service like Vine goes away you can rest easy in the confidence that you already have all the content backed up and cataloged in a way that is easy to access and repurpose.

Use your website as the central hub of your business

While it is beneficial for businesses to be active on social media, it is important that your own website remains the focal point of your actions. Post your content to these social media sites but embed each post in your website and direct people to your platform whenever appropriate instead of promoting Facebook, Instagram, YouTube, etc. That way, when the platform closes down, as Vine has just announced it will do, you simply move the file to a different source and alter the embed code on the page of your website. By doing so, you are not having to redirect anything and all the traffic will continue to flow into your website.

In the case of Six Second Tech, for example, I had uploaded the weekly videos to both Vine and Instagram and embedded a blog post for each week’s tutorial. It is now an easy process for me to go back to the blog posts on Vintuitive and swap the Vine embed code with the Instagram embed code.

In fact, I have just done that while writing this post. It took just a few minutes.

Good bye Vine, we’ll miss you.

Would you like assistance with your social media?

Vintuitive provides training and assistance to anyone who’d like to learn the skills to become more productive with online tools and how to promote their business with social media. If you would like a hand with your Content Strategy, you can get in touch with Vintuitive via the Contact page.

Conversations with Siri on Periscope

A new live-streaming app called Periscope popped up a couple of months ago and it has already created ripples in the world of social media that have the potential to turn into a tidal wave!

Conversations with Siri: Review Preview

Discovering Periscope

Shortly after Periscope launched I jumped in and started showing my herb garden off, talking about the different herbs and their properties along with gardening techniques, accompanied by the ever present Bilbo the cat. I then started doing broadcasts of me playing the guitar and also giving short tutorials and tips on using the iPad.

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Vine Arrives on the Web!

Vine Vintuitive logo combinedAt the end of last year Vine rolled out it’s vanity URLs in preparation for the web version of Vine. Today Vine has come to the web.

Easily Share Your Vine Page

An aspect of Vine that has frustrated users in the past is the inability to share your profile with others on the web. That’s all in the past as users can now simply hand out their Vine vanity URL:
Now you can like, comment, and share and browse videos just as you do on the mobile app.
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Twitter’s video service Vine enabled vanity URLs for verified accounts on December 20 and wasn’t due to open up sign-ups to those of us without the special little blue check mark until Dec. 23.

Twitter Gives an Early Christmas to Everyone

It seems Twitter decided to bring Christmas to us all early as I, an unverified user, secured my vanity URL just a few minutes ago.

Vine URL Request
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Australian Flag with Big BrotherAustralia missed out on being ranked among the world’s top 10 countries due to concerns over state surveillance and the lack of safeguards against it.

While Australia ranks near the top of the list at 2nd position in regards to providing access to ‘relevant content’ we fare poorly when compared to other nations in areas such as providing universal access and ensuring freedom and openness. Where the ‘free and open’ web is concerned Australia comes in at a low rank of 30th out of the 81 countries surveyed.
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Twitter Opens Office in Australia

Twitter AustraliaTwitter officially opens it’s corporate office in Sydney this week.

Although the new Sydney office has been in operation for the past month, the official opening will take place this week.

Twitter currently has around two million users in Australia and hopes to increase that number with the new office. The new local foothold will also be focusing on increasing it’s advertising revenue by offering sponsored tweets by Australian businesses.

Former Google executive for the Asia-Pacific region, Karen Stocks will be joining Twitter as the Australian managing director.
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Control the Rundle Lantern Via Twitter

Have you tweeted the Rundle Lantern yet?

Last week the Adelaide City Council, together with local innovation agency Fusion opened up the popular inner city car park to the public to use as their own digital canvas with the new Rundle Lantern Twitter project.

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