The popularity of QR codes has jumped recently with the rapid increase in the number of people using smart phones like the iPhone. The two-dimensional codes, resembling an empty crossword puzzle, are appearing more and more in magazines, newspapers, and other forms of traditional advertising.
With the addition of a free scanning app your phone can be turned into a scanner using the phone’s built-in camera.
Now QR codes are being developed to show consumers how individual food items are being produced.
US consumer analyst Phil Lempert says the shift to the new barcodes is being driven by consumers’ desire to know more about where their food comes from.
“Certain ingredients or GMOs, people want to know, but also it’s going deeper,” he said.
“They way to know whether or not the company that they’re purchasing their food from stands by the standards that they stand by.
“Whether it’s about sustainability, whether it’s contributions to different charities, we want to know just about everything.”
It sure would be handy to be able to wave your phone over food items to perhaps load a short video describing how each item is produced.
Imagine the commercial benefit of being able to place small adverts on items that consumers can view with a wave of their hand!
Listen to Flint Duxfield speak with supermarket analyst Phil Lempert: New barcodes provide further information about how food is produced
Source: ABC Rural
The Advertiser, Sunday Mail, Messenger Newspapers and adelaidenow’s Shop in SA campaign aims to encourage South Australians to support SA businesses by shopping locally this Christmas.
This year Vintuitive is proud to join the Shop in SA team. See today’s Advertiser for your free coupon to receive a special from Vintuitive, along with 8 pages of coupons from other South Australian businesses. The digital version will be online Tuesday.
Think before you spend this Christmas
Adelaide Arcade, supporting SA businesses since 1885
Support the local businesses who support you
Photo by Amanda Slater CC By SA.
The Art Gallery of South Australia has joined Google’s art project website. The Google Art Project features high-resolution images of works from around the world, including from London’s Tate Modern and the White House in Washington. Now South Australia’s own Art Gallery is also on that list.
Self Portrait, 1839 – Colonel William Light
586 Artworks, 359 Artists
Founded in 1881, the Art Gallery of South Australia is home to one of Australia’s great art collections. This outstanding collection of over 38,000 works of art comprises Australian, European, North American and Asian works and includes one of the most important collections of Indigenous art as well as the only dedicated Islamic gallery space in Australia.
The collection spans the period from ancient Rome to the present day, and includes paintings, sculptures, prints, drawings, photographs, textiles, ceramics, glass, metalwork and jewellery, and furniture. Works of art are displayed by both culture and medium, providing visitors with an historical and cultural framework with which to view them.
The mission of the Gallery is to serve the South Australian and wider communities by providing access to original works of art of the highest quality. Through its permanent collections, temporary exhibitions and other public programs, the Art Gallery seeks to foster, promote and enhance understanding and enjoyment of the visual arts.
Visit the Art Gallery of South Australia in the Google Art Project
Visit the Google Art Project on GooglePlus
Visit the Art Gallery of South Australia Website
Adelaide commuters will have access to free Wi-Fi on metro trams and 20 buses as part of a year-long trial. While the first bus with Wi-Fi is now in service the full trial won’t begin until January.
One year trial of free wifi on Adelaide buses and trams
Transport Services Minister Chloe Fox told ABC.
“Many people now are constantly on their smart phones, they’re constantly on the iPad, if they do use this system it allows people more time for work and indeed for leisure on the buses themselves,”
The free Wi-Fi service is sponsored by advertisers on the Adelaide Metro fleet and APN, the company that has been contracted by the Government to sell and manage the advertising. The same technology has been applied on Yarra Trams for almost two years and on a similar trial on Brisbane buses.
Test have shown download speeds on the 3G Dual WAN modem, at 1.7 megabits per second, though download speeds may vary depending on the location and the amount of people using the network at any given time.
The public are asked to provide feedback on the reliability of the Wi-Fi service on a special 24 hour free enquiries and complaints help number: 1300 554 017.
If the trial is successful it will be expanded to all Adelaide buses and trains.
Source: ABC. See also the Adelaide Metro website for more information.
Photo by State Library of South Australia CC By